Don’t be the parrot. 🦜 Be the flamingo. 🦩

Ever find yourself scrolling through social media and thinking:

“I feel like I’ve read this eleventy-million times before. In the past 5 minutes.”

You’re not imagining it, friend. In the world of content creation, we have a parrot problem. Social media has become a giant echo chamber.

You scroll and you scroll, and it all feels like it was manufactured on the same content assembly line. Slightly different Canva templates, maybe. But no one actually says anything that reaches out of the phone screen and *grabs* you.

It’s all technically fine. But it’s mentally forgettable. And I’ll be honest with you, friend. That’s kind of a big problem.

Because when your content starts to sound like everyone else’s, you struggle to stand out. So instead of your dream customers seeing you, they scroll on by—usually to someone who’s not nearly as good as you, but who actually said something worth paying attention to. And that time you just invested to create that content in the first place doesn’t get nearly the attention and ROI that it deserves.

This isn’t just a visibility issue. It’s a differentiation issue.

If you’re out here trying to build a business that’s rooted in meaning, creativity, and connection, then sounding like every other “helpful expert” on the internet is the fastest way to burn out. Try as you might, it’s not something you can fix with sheer tenacity, a plucky can-do spirit, and a well-place Friends GIF.

What’s missing isn’t more effort or more time or even more templates or checklists. It’s a clear, specific, and differentiated point of view.

So let’s talk about what that means, why it matters more than you think, and how to start using yours so your next post lands and doesn’t disappear into the content graveyard.

What a point of view *actually* is (and what it’s not)

A point of view is:

• your unique perspective on what you do, how you do it, and why it matters
• the way you see your industry, your clients, and your craft
• what you long to change, what you wish people knew, and what you will not shut up about once you get going.

It’s not just your tone or your brand personality. Those things are important, for sure, but this hits deeper. Because it gets to the heart of why you’re even here thinking about a tone and brand personality in the first place.

From a content perspective, your point of view is what anchors your content and gives people something to connect to beyond just “valuable tips” or “helpful how-tos.”

I like to think of your POV as your flagpole. It’s you staking your claim and giving your people something to rally around, something they can spy from across the internet and say, “Yep, THAT’S my person. She’s the one who gets it.”

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Why this matters so dang much—especially if you’re a one-person business

When you’re a solopreneur or running a small team, your brand (and your business, by extension) is personal.

You don’t have a huge marketing budget or an agency team brainstorming strategy while you sip your matcha. And you don’t have endless hours to devote to content that gets sucked up into the giant black hole of the internet.

What you do have is your lived experience, your way of seeing the world, and a particular flavor of magic that can’t be mass-produced or manufactured.

That’s why your point of view isn’t just a nice-to-have, it’s your secret sauce. It’s how people decide that you, not the hundred other people offering similar products or services, are the right fit for them.

Because you and I both know your people have choices. They’re swimming in options (drowning in them, more likely).

If you don’t give them something to latch onto that’s specific, a little bold, and refreshingly honest and unique, they’ll move on without even realizing the awesomeness they’re missing in you.

Truth is if you want to build a business with depth, community, and long-term traction in this noisy day and age? You need to be known for something, friend. Period. End of story.

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Let’s clear something up—having a point of view doesn’t mean being controversial

One of the biggest misunderstandings I hear a lot from clients and students is that having a point of view means you have to be loud or polarizing or the content version of Kanye.

People hear “strong opinion” and immediately picture someone ranting about healthcare on LinkedIn or picking political fights on Twitter (sorry, X). That’s not what we’re doing here.

You don’t need to stir up Housewives-level drama to stand out or throw around hot takes just to get attention. You just need to say what you actually think with authenticity and conviction, and naturally tie it to what you offer.

It means you and your business have a clear sense of what you stand for—and what you don’t.

Let me give you a few real-world examples:

• A bookkeeper who believes that understanding your numbers should feel empowering, not overwhelming. She doesn’t just teach P&Ls—she teaches confidence.
• A copywriter who refuses to use sleazy urgency tactics during launches. No “doors are closing!” countdowns. She believes great offers speak for themselves.
• A branding designer who encourages clients to evolve their visuals every year. Her POV? Brands grow just like people do, and your design should reflect that.

None of these people are yelling. None of them are trying to be edgy for the sake of going viral. They just have a clear and confident stance on the work they do. And that clarity makes them memorable to their people.

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So… how do you figure out your own point of view?

This is the part where a lot of people freeze up.

“I don’t know what I believe,” they say. Or, “Everything I want to say has already been said.” But that’s not true. You do have a point of view. You just haven’t had the space or support to pull it out yet.

If you’re not sure where to start, try asking yourself a few of these questions:

• What frustrates you about your industry?
• What do you wish more people understood about what you do?
• What’s something you believe that others in your space might disagree with?
• What’s a hill you’d (metaphorically) die on?
• When your clients tell you “No one’s ever explained it that way before,” what were you saying?

Your point of view lives in your answers to those questions. You don’t need to overthink it or try to be clever. Just be honest. Talk to a friend or even record yourself rambling about your work.

The good stuff usually shows up when you stop trying to sound polished. 😘

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Okay, but what do I do with it?

Once you have a general sense of what your point of view is, the next step is to actually use it.

Let it shape what you say and how you say it. Let it guide the way you show up online, in your emails, in conversations with potential clients.

Here are a few simple ways to start putting it into practice:

• Pick one belief and use it as the through-line in three different pieces of content—a blog post, a short-form post, and a story or email. See how many different angles you can explore it from.
• Instead of just giving generic advice or tips, explain why you believe that advice matters. What’s the bigger picture? What’s the point?
• Use phrases like “In my experience…” or “Here’s how I see it…” or “This might be unpopular, but…” to signal to your audience that you’re not just regurgitating what everyone else is saying. You’re offering them your perspective.

Over time, you’ll start to see how much easier it is to create content when you’re not trying to fit into a mold. When you stop focusing on what you should say and start focusing on what you actually think.

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Addressing a few common fears

A few common concerns always come up when people start leaning into their point of view. If any of these sound familiar, you’re not alone:

“What if people disagree with me?”

Can I tell you a secret? Some people will. And that’s actually a *good* thing.

No one ever got very far being perfectly agreeable. As the saying goes, “You can’t make an omelet without breaking a few eggs.”

Show me a pop culture icon, I’ll show you millions of people who can’t stand her. From Taylor Swift to Martha Stewart to Judy Garland. No one is safe.

You’re not here to be everyone’s favorite. You’re here to be someone’s favorite.

“I don’t think I have anything unique to say.”

You do. You just haven’t given yourself the space and permission to think authentically.

Try unplugging from other people’s content for a few days and see what rises to the surface.

“But I’m not a super opinionated person.”

Cool. You don’t have to be. Having a point of view doesn’t mean being loud. It means being grounded. It means having clarity about what you believe and why.

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Say something that matters—not just to them, but to you

At the end of the day, content is just a container. What makes it powerful is what you put inside it.

When your content reflects your beliefs, your values, and your way of seeing the world, people notice. They remember you. They come back. And more importantly—they trust you.

So if you’re feeling frustrated or disconnected from your marketing, start here. Get clear on what you want to be known for. Plant your flag. Say the thing that really matters.

You don’t need to be the loudest voice in the room. You just need to say something worth listening to, my lovely friend.

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Now for the truth tea…

As small business owners, content only really works for your business if it’s doing one thing — bringing you customers.

Sure, likes are great and followers are nice. But you and I both know you can’t take likes and follows to the bank. The real reason you’re working so dang hard to show up online is not to get likes and follows. It’s to get CUSTOMERS.

If your content isn’t doing that? Friend, it’s flat out not doing its job. And no amount of trending audio, fancy Canva graphics, or pointing into thin air is going to help you if your content isn’t first designed to connect with your people and make the sale.

The Content to Customers Blueprint is the only content framework designed specifically for SBOs and solopreneurs that shows you how to use your content to grow your business, not just your social media account.

You’ve got something amazing to offer and your people deserve to hear about it. Stop wasting time blending in with the internet and shortchanging your sales.

👉 Grab the Blueprint and learn how to create content that sells your stuff for you.