the Blog
Branding + Marketing
Branding + Marketing
Branding + Marketing
One Entrepreneur to Another: My Best Tips for Starting Your Own Business
So you've decided to start your own business. Or maybe you've had a side hustle for a little while and you're thinking about taking it to the next step. Or maybe you're still mulling this whole entrepreneurship thing over, but it's something you're seriously...
4 Color Palettes Pretty Enough to Drink
To help pass the time in quarantine and to support a favorite local business, we've been taking virtual cocktail classes every Saturday from a brandy distillery in our neighborhood. We look forward to those classes with the same electric anticipation that some people...
Purchase Funnel: What It Is and How It Can Revolutionize Your Marketing
When I say the word 'funnel' what's the first thing that comes to your mind? For me, it's the little toy funnel that we used to take with us to the beach when we were kids. You'd pour sand into the top and watch it come streaming out the bottom (right onto my beach...
7 Ways to Cross-Promote Your Content and Save Yourself Hours
Guys, I'm going to drop two big truths on you this Friday morning. Truth #1 - Time is your most precious commodity. It's the one thing in this world you can't make more of. You can make more money, you can come up with more ideas, eventually you will have more toilet...
How to Show Up For Your Audience During a Crisis
I don't know about you, but the past few weeks have left me questioning everything. Everything I know about myself, everything I know about my business, everything I know about the world in general. There are hours when I feel like I experience the entire spectrum...
15 Free Fonts with Cool & Unique Ampersands
Happiest of Fridays, friends! What a week it’s been. I’m actually starting to have difficulty remembering what normal life is like. You know, the life where we wear real pants (not ones that start with ‘pajama’, ‘yoga’, or ‘sweat’), actually take the time to put on...
Easy Ways to Spring Clean Your Marketing
Ahhh Spring. That glorious time of fresh flowers, fresh air, fresh starts. I'm not typically a Spring person (I'm more of a Summer and Fall kind of gal) but this year, I'm waiting for Spring like a kid waiting for Santa Claus - a little jittery, a little impatiently,...
10 Quotes to Lift You Up When the World Has Got You Down
Guys. This week. What a doozy. Between the empty shelves at Target and everyone walking around in face masks and latex gloves, I feel like I'm in an episode of the Twilight Zone. And not the Jordan Peele reboot, but the old school, 1960s Rod Serling creepy black...
How to Make the Best of Difficult Situations As a Small Business
The world is literally topsy turvy right now - big brands are shuttering their stores, fights are breaking out over bottled water, and I’m starting to sweat about the meager 5 rolls of toilet paper we have left at home. As small businesses who are just trying to...
Four Fresh Color Palettes to Usher In Spring
Guys, it reached 60 degrees in Chicago this week. Sixty! Throwing up some serious praise hands over here and wistfully eyeing the box of summer clothes in my closet. Now granted, as I write this, we're back down to 35, but for two days we had the briefest glimpse...
5 Marketing Lessons Learned Working for Big Brands That Can Transform Your Small Business
Before I embarked on this glorious journey we all know as entrepreneurship, I worked at a big downtown Chicago agency Peggy Olsen-style, helping world-famous brands craft successful marketing strategies. My client roster spanned entertainment, CPG, healthcare, and...
