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9 Lies of Imposter Syndrome & How You Can Overcome Them
When I started my business, I was pretty well-prepared for dealing with customers and clients. After years working in an ad agency, I was accustomed to collaborating with all types of people - the good, the bad, and the downright terrible. It kind of comes with the...
Using Color for Impact in your Projects + Color Palette Inspiration
It might sound weird, but one of my favorite ways to decompress in my business is to scour Pinterest for color inspiration and create new color palettes. Not for any specific project or brand, just playing with colors for no other reason than because I think they’re...
A Procrastinator’s Guide to Planning Your Marketing Content in Advance
This probably isn’t a great thing to admit as an entrepreneur, but I’m a bit of a procrastinator. Especially when it comes to the things I don’t like to do (ahem, writing social media posts). But I got sick of feeling like I was constantly on my back foot in my...
10 Must-Have Apps for Growing Your Small Business
When it comes to running your small business, you're only really as good as the applications and resources you use. You could have a stellar product and a kick-ass business plan, but every small business owner knows that time is where the money is. If you're...
The Life-Changing Lessons Learned in My First Year as a Business Owner
A little over a year ago, I officially started my business. As I sat there, trudging through the nuances of creating my own Wordpress site or nervously posting content to my new business Instagram feed hoping someone, anyone would like it, I sometimes wondered what it...
How to Give Feedback on Designs to Get the Brand You Want
You finally did it. You put aside all your fears, concerns, and general anxieties about outsourcing and you hired a brand designer to revamp your business identity. You filled out her brief, made it through the kick off call, and then happily sent her off to do her...
The Free & Easy Way to Make Any PDF Fillable
Online courses and free webinars seem to be the IT thing these days, especially if you’re a blogger, content creator, or social media savant. In order to create the ultimate, Insta-worthy course experience, we often spend a ton of time creating custom workbooks and...
10 of Our Best Time-Saving Tips for Canva
We are big fans of Canva around here. I’m in it daily, doing one thing or another - creating business documents, getting my Instagram posts and stories ready for the week, building out custom client templates for their various marketing needs, and creating new...
Easy Ways to Make Your Blog Posts SEO-Friendly
[et_pb_text content_tablet="When I talk to clients about their biggest struggles and confusions in marketing their businesses, Search is a super common complaint. And I totally get it. Anytime the word “algorithm” gets thrown around, my palms start to sweat and I can...
The 5 Essential Ingredients to Creating Your Irresistible Brand
I’m going to lay it all out for you right from the beginning. Whether you’re already operating a small business or are still in the process of starting one, you, my friend, can create an extraordinary, irresistible brand. People think irresistible branding is...
7 Tips to Your Best Blog Post Titles That Get More Clicks
For any small business owner in the digital age, your blog is one of your best secret weapons for achieving the digital marketing trifecta – more leads, a bigger email list, and an engaged community of brand advocates. But your post is only as good as the title that...
The Down & Dirty Guide to Your New Logo (And All Its Variations)
You’ve finally done it. You’ve found yourself a good designer, introduced her (or him) to your business, and worked together to create a beautiful brand identity that you’re crazy proud of and can’t wait to show off. She’s just delivered your final files and you’re...
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