resources
Finding Balance: Navigating Life as a New Parent and Business Owner
It's hard work being a small business owner. It's hard work being a parent, a new parent especially. Combine the two - being a new parent and business owner - and you've got yourself a challenge. When I was pregnant, I worried I wouldn't want to work in my business...
6 Simple Steps To a Powerful Content Strategy for Your Business
A content strategy for your small business can be an incredibly powerful marketing tool for you. It not only helps you reach your customers, deliver value, and establish your know-like-and-trust factor, it also brings some much needed focus and organization to your...
10 Proven Productivity Tips for Small Business Owners
Have you ever stopped to consider the number of hats you wear as a small business owner? You're not just the CEO, you're also the marketing team, your own finance department, HR, customer service, product development, social media manager, accountant, supply chain and...
How To Position Your Brand And Beat the Competition
The business world is a competitive place, especially in the time of digital marketing. Throw a virtual stone in any direction and you're almost guaranteed of hitting another business that is similar to yours, right? Add to that the fact that we're all fighting for...
Getting Started with Small Business Marketing? You Need These Tricks!
We all know running a business is tough - you're responsible for getting every single thing done, and that can be really overwhelming. On top of that, it seems like there's always SO much to learn! Especially when it comes to getting started with your small business...
Are Your Email Subject Lines Killing Your Email Campaigns?
Email marketing can be a great way to keep in touch with your customers and promote your products or services, but in order for people to read your email and do what you want them to do, they have to open the email first! If you have poor email subject lines, your...
The Key to Successful Paid Ad Campaigns? Do These Things First!
Starting paid ad campaigns can be a big step in your business, and one that a lot of business owners stress over. And for good reason! You're officially putting your business out there and putting money behind it to boot. You have high hopes ads will work, but you...
5 Simple Secrets to Writing Better Marketing Copy that Actually Converts
When you're marketing your business online, effectively communicating the value of your offer to the right people and convincing them to buy from you is pretty important. I mean, the health of your business kind of depends on it, right? If your products and services...
How to Conduct a Year-End Marketing Review to Grow Your Business in 2022
The end of 2021 is fast approaching (which seems absolutely crazy to us - like wasn't it just 4th of July?). Before you know it, you'll be standing in the first day of 2022, looking out at the new year with hope, motivation, maybe a little nostalgia, and probably (if...
The Secret to More Leads: A Good Landing Page
Every marketing strategy you create for your business should be designed to ultimately deliver on one of your marketing goals. Chances are your two biggest goals are likely to either makes sales or to develop a list of eager people who are almost, almost ready to pull...
How to Find and Know YOUR Ideal Customer
Figuring out how to find your ideal customer and then taking the time to get to know them are quite possibly the most important things you can do for your small business. Think about it. Your business exists for your customers. You open your doors every morning for...
9 Lies of Imposter Syndrome & How You Can Overcome Them
When I started my business, I was pretty well-prepared for dealing with customers and clients. After years working in an ad agency, I was accustomed to collaborating with all types of people - the good, the bad, and the downright terrible. It kind of comes with the...
easy tips for better, simpler marketing
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