the Blog
Branding + Marketing
Guidance + Motivation
Branding + Marketing
10 Must-Have Apps for Growing Your Small Business
When it comes to running your small business, you're only really as good as the applications and resources you use. You could have a stellar product and a kick-ass business plan, but every small business owner knows that time is where the money is. If you're...
The Life-Changing Lessons Learned in My First Year as a Business Owner
A little over a year ago, I officially started my business. As I sat there, trudging through the nuances of creating my own Wordpress site or nervously posting content to my new business Instagram feed hoping someone, anyone would like it, I sometimes wondered what it...
How to Give Feedback on Designs to Get the Brand You Want
You finally did it. You put aside all your fears, concerns, and general anxieties about outsourcing and you hired a brand designer to revamp your business identity. You filled out her brief, made it through the kick off call, and then happily sent her off to do her...
The Free & Easy Way to Make Any PDF Fillable
Online courses and free webinars seem to be the IT thing these days, especially if you’re a blogger, content creator, or social media savant. In order to create the ultimate, Insta-worthy course experience, we often spend a ton of time creating custom workbooks and...
10 of Our Best Time-Saving Tips for Canva
We are big fans of Canva around here. I’m in it daily, doing one thing or another - creating business documents, getting my Instagram posts and stories ready for the week, building out custom client templates for their various marketing needs, and creating new...
Easy Ways to Make Your Blog Posts SEO-Friendly
[et_pb_text content_tablet="When I talk to clients about their biggest struggles and confusions in marketing their businesses, Search is a super common complaint. And I totally get it. Anytime the word “algorithm” gets thrown around, my palms start to sweat and I can...
The 5 Essential Ingredients to Creating Your Irresistible Brand
I’m going to lay it all out for you right from the beginning. Whether you’re already operating a small business or are still in the process of starting one, you, my friend, can create an extraordinary, irresistible brand. People think irresistible branding is...
7 Tips to Your Best Blog Post Titles That Get More Clicks
For any small business owner in the digital age, your blog is one of your best secret weapons for achieving the digital marketing trifecta – more leads, a bigger email list, and an engaged community of brand advocates. But your post is only as good as the title that...
The Down & Dirty Guide to Your New Logo (And All Its Variations)
You’ve finally done it. You’ve found yourself a good designer, introduced her (or him) to your business, and worked together to create a beautiful brand identity that you’re crazy proud of and can’t wait to show off. She’s just delivered your final files and you’re...
My Favorite 70s Inspired Retro Fonts
Hunting for the perfect font to convey a specific mood, personality, or attitude is one of my favorite things to do as a designer. The more I dig into the world of fonts and typography, the more fascinated I become. It’s like its own unique subculture, on the same...
7 Tips for Building a Successful Homepage for Your Website
Question for you – is your website, and specifically your homepage, pulling its weight in your business? For solopreneurs and entrepreneurs, many of us are operating as a giant team of one. And that one person gets pulled in so many different directions during the...
The Best Tools For Leveling Up Your Social Media
There are two things I know for sure as a business owner. The first is there will never be enough hours in the day. The second is that no matter how much social media might grate on me sometimes, the fact remains that it’s a profitable place to be for small business...
