the Blog
Creative Inspiration
Branding + Marketing
Branding + Marketing
10 of Our Best Time-Saving Tips for Canva
We are big fans of Canva around here. I’m in it daily, doing one thing or another - creating business documents, getting my Instagram posts and stories ready for the week, building out custom client templates for their various marketing needs, and creating new...
Easy Ways to Make Your Blog Posts SEO-Friendly
[et_pb_text content_tablet="When I talk to clients about their biggest struggles and confusions in marketing their businesses, Search is a super common complaint. And I totally get it. Anytime the word “algorithm” gets thrown around, my palms start to sweat and I can...
The 5 Essential Ingredients to Creating Your Irresistible Brand
I’m going to lay it all out for you right from the beginning. Whether you’re already operating a small business or are still in the process of starting one, you, my friend, can create an extraordinary, irresistible brand. People think irresistible branding is...
7 Tips to Your Best Blog Post Titles That Get More Clicks
For any small business owner in the digital age, your blog is one of your best secret weapons for achieving the digital marketing trifecta – more leads, a bigger email list, and an engaged community of brand advocates. But your post is only as good as the title that...
The Down & Dirty Guide to Your New Logo (And All Its Variations)
You’ve finally done it. You’ve found yourself a good designer, introduced her (or him) to your business, and worked together to create a beautiful brand identity that you’re crazy proud of and can’t wait to show off. She’s just delivered your final files and you’re...
My Favorite 70s Inspired Retro Fonts
Hunting for the perfect font to convey a specific mood, personality, or attitude is one of my favorite things to do as a designer. The more I dig into the world of fonts and typography, the more fascinated I become. It’s like its own unique subculture, on the same...
7 Tips for Building a Successful Homepage for Your Website
Question for you – is your website, and specifically your homepage, pulling its weight in your business? For solopreneurs and entrepreneurs, many of us are operating as a giant team of one. And that one person gets pulled in so many different directions during the...
The Best Tools For Leveling Up Your Social Media
There are two things I know for sure as a business owner. The first is there will never be enough hours in the day. The second is that no matter how much social media might grate on me sometimes, the fact remains that it’s a profitable place to be for small business...
The Key Components to Your Best Instagram Business Profile
Back in the good old days, I was an occasional Instagrammer. I posted once a month, if that. I’d snap a photo of my dog or my vacation or the killer oatmeal I had for breakfast and throw it up on Insta with a Nashville filter for all my friends to see. I didn’t really...
Easy Ways to Maximize Your Exposure and Get Seen on Instagram
If you’re just starting out in your business or if you’ve been around awhile and are looking to expand your reach in ways that won’t gobble up that modest ad budget you’ve allotted, Instagram can be a great place to be. The beauty of all social media platforms is that...
Keys to a Content Strategy That Amplifies Your Brand
Raise your hand if lately your content development has been more sporadic than strategic. Or if you constantly feel like you’re yelling into the deep, dark void that is the internet and hearing nothing but echoes in return. Or maybe you feel like you’re constantly on...
How to Write the Perfect About Me Page to Hook Your Audience
The other day I was chatting with a client and she was lamenting the fact that she was struggling with the content for her About Me page. Man, could I relate. I rewrote my About Me page at least ten times, and am in the process of rewriting it again. After my...
