Feeling like you constantly need to keep up with Instagram's ever-changing algorithms? Frustrated by the lack of results you’re getting despite your constant efforts? I’ve been there, friend. And so have many of my clients. You're definitely not alone in the struggle...
If you're like most small business owners, marketing your company can feel like a full-time job. There's always something new to learn, and it can be tough to keep up with the latest trends. Luckily, there are some simple hacks that can make marketing way easier. In...
Is it just me, or do the holidays seem to get here faster every year? I feel like I'm watching fireworks on July 4th and then I blink and it's Halloween. Q4 can be a busy time of year for everyone, but for small business owners the frenzy of the holidays can take on a...
A content strategy for your small business can be an incredibly powerful marketing tool for you. It not only helps you reach your customers, deliver value, and establish your know-like-and-trust factor, it also brings some much needed focus and organization to your...
Starting paid ad campaigns can be a big step in your business, and one that a lot of business owners stress over. And for good reason! You're officially putting your business out there and putting money behind it to boot. You have high hopes ads will work, but you...
This probably isn’t a great thing to admit as an entrepreneur, but I’m a bit of a procrastinator. Especially when it comes to the things I don’t like to do (ahem, writing social media posts). But I got sick of feeling like I was constantly on my back foot in my...
When it comes to running your small business, you're only really as good as the applications and resources you use. You could have a stellar product and a kick-ass business plan, but every small business owner knows that time is where the money is. If you're...
There are two things I know for sure as a business owner. The first is there will never be enough hours in the day. The second is that no matter how much social media might grate on me sometimes, the fact remains that it’s a profitable place to be for small business...
Back in the good old days, I was an occasional Instagrammer. I posted once a month, if that. I’d snap a photo of my dog or my vacation or the killer oatmeal I had for breakfast and throw it up on Insta with a Nashville filter for all my friends to see. I didn’t really...
Raise your hand if lately your content development has been more sporadic than strategic. Or if you constantly feel like you’re yelling into the deep, dark void that is the internet and hearing nothing but echoes in return. Or maybe you feel like you’re constantly on...
So you've decided to start your own business. Or maybe you've had a side hustle for a little while and you're thinking about taking it to the next step. Or maybe you're still mulling this whole entrepreneurship thing over, but it's something you're seriously...
When I say the word 'funnel' what's the first thing that comes to your mind? For me, it's the little toy funnel that we used to take with us to the beach when we were kids. You'd pour sand into the top and watch it come streaming out the bottom (right onto my beach...
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