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small business marketing
How To Position Your Brand And Beat the Competition

How To Position Your Brand And Beat the Competition

The business world is a competitive place, especially in the time of digital marketing. Throw a virtual stone in any direction and you're almost guaranteed of hitting another business that is similar to yours, right? Add to that the fact that we're all fighting for...

Are Your Email Subject Lines Killing Your Email Campaigns?

Are Your Email Subject Lines Killing Your Email Campaigns?

Email marketing can be a great way to keep in touch with your customers and promote your products or services, but in order for people to read your email and do what you want them to do, they have to open the email first! If you have poor email subject lines, your...

The Key to Successful Paid Ad Campaigns?  Do These Things First!

The Key to Successful Paid Ad Campaigns? Do These Things First!

Starting paid ad campaigns can be a big step in your business, and one that a lot of business owners stress over. And for good reason! You're officially putting your business out there and putting money behind it to boot.  You have high hopes ads will work, but you...

The Secret to More Leads: A Good Landing Page

The Secret to More Leads: A Good Landing Page

Every marketing strategy you create for your business should be designed to ultimately deliver on one of your marketing goals. Chances are your two biggest goals are likely to either makes sales or to develop a list of eager people who are almost, almost ready to pull...

How to Find and Know YOUR Ideal Customer

How to Find and Know YOUR Ideal Customer

Figuring out how to find your ideal customer and then taking the time to get to know them are quite possibly the most important things you can do for your small business. Think about it.  Your business exists for your customers.  You open your doors every morning for...

10 Must-Have Apps for Growing Your Small Business

10 Must-Have Apps for Growing Your Small Business

When it comes to running your small business, you're only really as good as the applications and resources you use.  You could have a stellar product and a kick-ass business plan, but every small business owner knows that time is where the money is.  If you're...

How to Give Feedback on Designs to Get the Brand You Want

How to Give Feedback on Designs to Get the Brand You Want

You finally did it. You put aside all your fears, concerns, and general anxieties about outsourcing and you hired a brand designer to revamp your business identity. You filled out her brief, made it through the kick off call, and then happily sent her off to do her...

The Free & Easy Way to Make Any PDF Fillable

The Free & Easy Way to Make Any PDF Fillable

Online courses and free webinars seem to be the IT thing these days, especially if you’re a blogger, content creator, or social media savant.  In order to create the ultimate, Insta-worthy course experience, we often spend a ton of time creating custom workbooks and...

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