If you asked me to sum up 2025 in one sentence, it would be this: marketing got louder, faster, and more tempting to overcomplicate, but the businesses that grew were the ones that stayed grounded. This year, I ran marketing inside my own business and alongside...
Let’s talk about one of the most common — and most exhausting — mistakes I see creative business owners make. And it’s a sneaky one. Ready for it? You’re trying to do too much. You’re spinning in circles, posting everywhere, juggling five offers, talking...
If you're one of those business owners who's tired of the social media song and dance (literally 🙄) and often ask yourself if there's a way to grow your business without it, I'm here to tell you you can. Let's just admit it right from the top - trying to grow your...
Remember what the world was like before Waze and Google Maps? You’d be lost in a bustling city, too nervous to ask for directions, so instead you wandered aimlessly, hoping to stumble upon your destination by sheer luck. Remember how frustrating that could be? Maybe...
Feeling like you constantly need to keep up with Instagram's ever-changing algorithms? Frustrated by the lack of results you’re getting despite your constant efforts? I’ve been there, friend. And so have many of my clients. You're definitely not alone in the struggle...
If you're like most small business owners, marketing your company can feel like a full-time job. There's always something new to learn, and it can be tough to keep up with the latest trends. Luckily, there are some simple hacks that can make marketing way easier. In...
The number one complaint I hear from most business owners when it comes to growing their businesses? Learning how to sell with confidence in a way that doesn't make them feel like a slimy used car salesman or door-to-door encyclopedia peddler. Can you can relate? The...
Does this sound familiar? It’s been ages since you wrote a blog post and you know you need to get something up on your site. You have an empty half hour in your business which is about as rare as a VCR these days. So you decide to sit down and crank out a blog post....
As a small business owner, you've maybe heard some rumblings about the importance of building an email list and how it's a powerful way to keep in touch with customers and can provide a steady stream of leads and sales. And you might've said, "Ummmm steady stream of...
Is it just me, or do the holidays seem to get here faster every year? I feel like I'm watching fireworks on July 4th and then I blink and it's Halloween. Q4 can be a busy time of year for everyone, but for small business owners the frenzy of the holidays can take on a...
A content strategy for your small business can be an incredibly powerful marketing tool for you. It not only helps you reach your customers, deliver value, and establish your know-like-and-trust factor, it also brings some much needed focus and organization to your...
The business world is a competitive place, especially in the time of digital marketing. Throw a virtual stone in any direction and you're almost guaranteed of hitting another business that is similar to yours, right? Add to that the fact that we're all fighting for...
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