Every marketing strategy you create for your business should be designed to ultimately deliver on one of your marketing goals. Chances are your two biggest goals are likely to either makes sales or to develop a list of eager people who are almost, almost ready to pull...
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resources for digital marketing
How to Find and Know YOUR Ideal Customer
Figuring out how to find your ideal customer and then taking the time to get to know them are quite possibly the most important things you can do for your small business. Think about it. Your business exists for your customers. You open your doors every morning for...
A Procrastinator’s Guide to Planning Your Marketing Content in Advance
This probably isn’t a great thing to admit as an entrepreneur, but I’m a bit of a procrastinator. Especially when it comes to the things I don’t like to do (ahem, writing social media posts). But I got sick of feeling like I was constantly on my back foot in my...
The Free & Easy Way to Make Any PDF Fillable
Online courses and free webinars seem to be the IT thing these days, especially if you’re a blogger, content creator, or social media savant. In order to create the ultimate, Insta-worthy course experience, we often spend a ton of time creating custom workbooks and...
7 Tips to Your Best Blog Post Titles That Get More Clicks
For any small business owner in the digital age, your blog is one of your best secret weapons for achieving the digital marketing trifecta – more leads, a bigger email list, and an engaged community of brand advocates. But your post is only as good as the title that...
7 Tips for Building a Successful Homepage for Your Website
Question for you – is your website, and specifically your homepage, pulling its weight in your business? For solopreneurs and entrepreneurs, many of us are operating as a giant team of one. And that one person gets pulled in so many different directions during the...
The Best Tools For Leveling Up Your Social Media
There are two things I know for sure as a business owner. The first is there will never be enough hours in the day. The second is that no matter how much social media might grate on me sometimes, the fact remains that it’s a profitable place to be for small business...
The Key Components to Your Best Instagram Business Profile
Back in the good old days, I was an occasional Instagrammer. I posted once a month, if that. I’d snap a photo of my dog or my vacation or the killer oatmeal I had for breakfast and throw it up on Insta with a Nashville filter for all my friends to see. I didn’t really...
How to Write the Perfect About Me Page to Hook Your Audience
The other day I was chatting with a client and she was lamenting the fact that she was struggling with the content for her About Me page. Man, could I relate. I rewrote my About Me page at least ten times, and am in the process of rewriting it again. After my...
Purchase Funnel: What It Is and How It Can Revolutionize Your Marketing
When I say the word 'funnel' what's the first thing that comes to your mind? For me, it's the little toy funnel that we used to take with us to the beach when we were kids. You'd pour sand into the top and watch it come streaming out the bottom (right onto my beach...
5 Big Brand Marketing Lessons That Can Transform Your Small Business
Before I embarked on this glorious journey we all know as entrepreneurship, I worked at a big downtown Chicago agency Peggy Olsen-style, helping world-famous brands craft successful marketing strategies. My client roster spanned entertainment, CPG, healthcare, and...
