If you asked me to sum up 2025 in one sentence, it would be this: marketing got louder, faster, and more tempting to overcomplicate, but the businesses that grew were the ones that stayed grounded. This year, I ran marketing inside my own business and alongside...
Let’s talk about one of the most common — and most exhausting — mistakes I see creative business owners make. And it’s a sneaky one. Ready for it? You’re trying to do too much. You’re spinning in circles, posting everywhere, juggling five offers, talking...
If you're one of those business owners who's tired of the social media song and dance (literally 🙄) and often ask yourself if there's a way to grow your business without it, I'm here to tell you you can. Let's just admit it right from the top - trying to grow your...
Remember what the world was like before Waze and Google Maps? You’d be lost in a bustling city, too nervous to ask for directions, so instead you wandered aimlessly, hoping to stumble upon your destination by sheer luck. Remember how frustrating that could be? Maybe...
Feeling like you constantly need to keep up with Instagram's ever-changing algorithms? Frustrated by the lack of results you’re getting despite your constant efforts? I’ve been there, friend. And so have many of my clients. You're definitely not alone in the struggle...
If you're like most small business owners, marketing your company can feel like a full-time job. There's always something new to learn, and it can be tough to keep up with the latest trends. Luckily, there are some simple hacks that can make marketing way easier. In...
Does this sound familiar? It’s been ages since you wrote a blog post and you know you need to get something up on your site. You have an empty half hour in your business which is about as rare as a VCR these days. So you decide to sit down and crank out a blog post....
As a small business owner, you've maybe heard some rumblings about the importance of building an email list and how it's a powerful way to keep in touch with customers and can provide a steady stream of leads and sales. And you might've said, "Ummmm steady stream of...
Is it just me, or do the holidays seem to get here faster every year? I feel like I'm watching fireworks on July 4th and then I blink and it's Halloween. Q4 can be a busy time of year for everyone, but for small business owners the frenzy of the holidays can take on a...
A content strategy for your small business can be an incredibly powerful marketing tool for you. It not only helps you reach your customers, deliver value, and establish your know-like-and-trust factor, it also brings some much needed focus and organization to your...
We all know running a business is tough - you're responsible for getting every single thing done, and that can be really overwhelming. On top of that, it seems like there's always SO much to learn! Especially when it comes to getting started with your small business...
Email marketing can be a great way to keep in touch with your customers and promote your products or services, but in order for people to read your email and do what you want them to do, they have to open the email first! If you have poor email subject lines, your...
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