If you're like most small business owners, marketing your company can feel like a full-time job. There's always something new to learn, and it can be tough to keep up with the latest trends. Luckily, there are some simple hacks that can make marketing way easier. In...
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Create Your Entire Marketing Content Plan for the Year in 1 Hour or Less
Does this sound familiar? It’s been ages since you wrote a blog post and you know you need to get something up on your site. You have an empty half hour in your business which is about as rare as a VCR these days. So you decide to sit down and crank out a blog post....
Quickly Build Your Email List from Scratch with These 3 Essential List-Building Tips
As a small business owner, you've maybe heard some rumblings about the importance of building an email list and how it's a powerful way to keep in touch with customers and can provide a steady stream of leads and sales. And you might've said, "Ummmm steady stream of...
5 Tips for a Crazy Successful Holiday Campaign
Is it just me, or do the holidays seem to get here faster every year? I feel like I'm watching fireworks on July 4th and then I blink and it's Halloween. Q4 can be a busy time of year for everyone, but for small business owners the frenzy of the holidays can take on a...
6 Simple Steps To a Powerful Content Strategy for Your Business
A content strategy for your small business can be an incredibly powerful marketing tool for you. It not only helps you reach your customers, deliver value, and establish your know-like-and-trust factor, it also brings some much needed focus and organization to your...
Getting Started with Small Business Marketing? You Need These Tricks!
We all know running a business is tough - you're responsible for getting every single thing done, and that can be really overwhelming. On top of that, it seems like there's always SO much to learn! Especially when it comes to getting started with your small business...
Are Your Email Subject Lines Killing Your Email Campaigns?
Email marketing can be a great way to keep in touch with your customers and promote your products or services, but in order for people to read your email and do what you want them to do, they have to open the email first! If you have poor email subject lines, your...
The Key to Successful Paid Ad Campaigns? Do These Things First!
Starting paid ad campaigns can be a big step in your business, and one that a lot of business owners stress over. And for good reason! You're officially putting your business out there and putting money behind it to boot. You have high hopes ads will work, but you...
5 Simple Secrets to Writing Better Marketing Copy that Actually Converts
When you're marketing your business online, effectively communicating the value of your offer to the right people and convincing them to buy from you is pretty important. I mean, the health of your business kind of depends on it, right? If your products and services...
How to Conduct a Year-End Marketing Review to Grow Your Business in 2022
The end of 2021 is fast approaching (which seems absolutely crazy to us - like wasn't it just 4th of July?). Before you know it, you'll be standing in the first day of 2022, looking out at the new year with hope, motivation, maybe a little nostalgia, and probably (if...
The Secret to More Leads: A Good Landing Page
Every marketing strategy you create for your business should be designed to ultimately deliver on one of your marketing goals. Chances are your two biggest goals are likely to either makes sales or to develop a list of eager people who are almost, almost ready to pull...
How to Find and Know YOUR Ideal Customer
Figuring out how to find your ideal customer and then taking the time to get to know them are quite possibly the most important things you can do for your small business. Think about it. Your business exists for your customers. You open your doors every morning for...
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