If you're like most small business owners, marketing your company can feel like a full-time job. There's always something new to learn, and it can be tough to keep up with the latest trends. Luckily, there are some simple hacks that can make marketing way easier. In...
A content strategy for your small business can be an incredibly powerful marketing tool for you. It not only helps you reach your customers, deliver value, and establish your know-like-and-trust factor, it also brings some much needed focus and organization to your...
When you're marketing your business online, effectively communicating the value of your offer to the right people and convincing them to buy from you is pretty important. I mean, the health of your business kind of depends on it, right? If your products and services...
[et_pb_text content_tablet="When I talk to clients about their biggest struggles and confusions in marketing their businesses, Search is a super common complaint. And I totally get it. Anytime the word “algorithm” gets thrown around, my palms start to sweat and I can...
For any small business owner in the digital age, your blog is one of your best secret weapons for achieving the digital marketing trifecta – more leads, a bigger email list, and an engaged community of brand advocates. But your post is only as good as the title that...
The other day I was chatting with a client and she was lamenting the fact that she was struggling with the content for her About Me page. Man, could I relate. I rewrote my About Me page at least ten times, and am in the process of rewriting it again. After my...
When I say the word 'funnel' what's the first thing that comes to your mind? For me, it's the little toy funnel that we used to take with us to the beach when we were kids. You'd pour sand into the top and watch it come streaming out the bottom (right onto my beach...
Guys, I'm going to drop two big truths on you this Friday morning. Truth #1 - Time is your most precious commodity. It's the one thing in this world you can't make more of. You can make more money, you can come up with more ideas, eventually you will have more toilet...
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