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branding
How To Position Your Brand And Beat the Competition

How To Position Your Brand And Beat the Competition

The business world is a competitive place, especially in the time of digital marketing. Throw a virtual stone in any direction and you're almost guaranteed of hitting another business that is similar to yours, right? Add to that the fact that we're all fighting for...

How to Find and Know YOUR Ideal Customer

How to Find and Know YOUR Ideal Customer

Figuring out how to find your ideal customer and then taking the time to get to know them are quite possibly the most important things you can do for your small business. Think about it.  Your business exists for your customers.  You open your doors every morning for...

How to Give Feedback on Designs to Get the Brand You Want

How to Give Feedback on Designs to Get the Brand You Want

You finally did it. You put aside all your fears, concerns, and general anxieties about outsourcing and you hired a brand designer to revamp your business identity. You filled out her brief, made it through the kick off call, and then happily sent her off to do her...

The 5 Essential Ingredients to Creating Your Irresistible Brand

The 5 Essential Ingredients to Creating Your Irresistible Brand

I’m going to lay it all out for you right from the beginning.  Whether you’re already operating a small business or are still in the process of starting one, you, my friend, can create an extraordinary, irresistible brand. People think irresistible branding is...

The Down & Dirty Guide to Your New Logo (And All Its Variations)

The Down & Dirty Guide to Your New Logo (And All Its Variations)

You’ve finally done it.  You’ve found yourself a good designer, introduced her (or him) to your business, and worked together to create a beautiful brand identity that you’re crazy proud of and can’t wait to show off. She’s just delivered your final files and you’re...

My Favorite 70s Inspired Retro Fonts

My Favorite 70s Inspired Retro Fonts

Hunting for the perfect font to convey a specific mood, personality, or attitude is one of my favorite things to do as a designer.  The more I dig into the world of fonts and typography, the more fascinated I become.  It’s like its own unique subculture, on the same...

7 Tips for Building a Successful Homepage for Your Website

7 Tips for Building a Successful Homepage for Your Website

Question for you – is your website, and specifically your homepage, pulling its weight in your business? For solopreneurs and entrepreneurs, many of us are operating as a giant team of one.  And that one person gets pulled in so many different directions during the...

How to Show Up For Your Audience During a Crisis

How to Show Up For Your Audience During a Crisis

I don't know about you, but the past few weeks have left me questioning everything.  Everything I know about myself, everything I know about my business, everything I know about the world in general.  There are hours when I feel like I experience the entire spectrum...

15 Free Fonts with Cool & Unique Ampersands

15 Free Fonts with Cool & Unique Ampersands

 Happiest of Fridays, friends!  What a week it’s been. I’m actually starting to have difficulty remembering what normal life is like.  You know, the life where we wear real pants (not ones that start with ‘pajama’, ‘yoga’, or ‘sweat’), actually take the time to put on...

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