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The business world is a competitive place, especially in the time of digital marketing. Throw a virtual stone in any direction and you're almost guaranteed of hitting another business that is similar to yours, right? Add to that the fact that we're all fighting for...
We all know running a business is tough - you're responsible for getting every single thing done, and that can be really overwhelming. On top of that, it seems like there's always SO much to learn! Especially when it comes to getting started with your small business...
The end of 2021 is fast approaching (which seems absolutely crazy to us - like wasn't it just 4th of July?). Before you know it, you'll be standing in the first day of 2022, looking out at the new year with hope, motivation, maybe a little nostalgia, and probably (if...
Figuring out how to find your ideal customer and then taking the time to get to know them are quite possibly the most important things you can do for your small business. Think about it. Your business exists for your customers. You open your doors every morning for...
I’m going to lay it all out for you right from the beginning. Whether you’re already operating a small business or are still in the process of starting one, you, my friend, can create an extraordinary, irresistible brand. People think irresistible branding is...
Question for you – is your website, and specifically your homepage, pulling its weight in your business? For solopreneurs and entrepreneurs, many of us are operating as a giant team of one. And that one person gets pulled in so many different directions during the...
Raise your hand if lately your content development has been more sporadic than strategic. Or if you constantly feel like you’re yelling into the deep, dark void that is the internet and hearing nothing but echoes in return. Or maybe you feel like you’re constantly on...
When I say the word 'funnel' what's the first thing that comes to your mind? For me, it's the little toy funnel that we used to take with us to the beach when we were kids. You'd pour sand into the top and watch it come streaming out the bottom (right onto my beach...
I don't know about you, but the past few weeks have left me questioning everything. Everything I know about myself, everything I know about my business, everything I know about the world in general. There are hours when I feel like I experience the entire spectrum...
Before I embarked on this glorious journey we all know as entrepreneurship, I worked at a big downtown Chicago agency Peggy Olsen-style, helping world-famous brands craft successful marketing strategies. My client roster spanned entertainment, CPG, healthcare, and...
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