I’m going to lay it all out for you right from the beginning. Whether you’re already operating a small business or are still in the process of starting one, you, my friend, can create an extraordinary, irresistible brand. People think irresistible branding is...
the Blog
resources for brand strategy
7 Tips for Building a Successful Homepage for Your Website
Question for you – is your website, and specifically your homepage, pulling its weight in your business? For solopreneurs and entrepreneurs, many of us are operating as a giant team of one. And that one person gets pulled in so many different directions during the...
Keys to a Content Strategy That Amplifies Your Brand
Raise your hand if lately your content development has been more sporadic than strategic. Or if you constantly feel like you’re yelling into the deep, dark void that is the internet and hearing nothing but echoes in return. Or maybe you feel like you’re constantly on...
Purchase Funnel: What It Is and How It Can Revolutionize Your Marketing
When I say the word 'funnel' what's the first thing that comes to your mind? For me, it's the little toy funnel that we used to take with us to the beach when we were kids. You'd pour sand into the top and watch it come streaming out the bottom (right onto my beach...
How to Show Up For Your Audience During a Crisis
I don't know about you, but the past few weeks have left me questioning everything. Everything I know about myself, everything I know about my business, everything I know about the world in general. There are hours when I feel like I experience the entire spectrum...
5 Big Brand Marketing Lessons That Can Transform Your Small Business
Before I embarked on this glorious journey we all know as entrepreneurship, I worked at a big downtown Chicago agency Peggy Olsen-style, helping world-famous brands craft successful marketing strategies. My client roster spanned entertainment, CPG, healthcare, and...
