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How to Find and Know YOUR Ideal Customer

Figuring out how to find your ideal customer and then taking the time to get to know them are quite possibly the most important things you can do for your small business. Think about it.  Your business exists for your customers.  You open your doors every morning for...

How to Give Feedback on Designs to Get the Brand You Want

You finally did it. You put aside all your fears, concerns, and general anxieties about outsourcing and you hired a brand designer to revamp your business identity. You filled out her brief, made it through the kick off call, and then happily sent her off to do her...

Easy Ways to Spring Clean Your Marketing

Ahhh Spring.  That glorious time of fresh flowers, fresh air, fresh starts. I'm not typically a Spring person (I'm more of a Summer and Fall kind of gal) but this year, I'm waiting for Spring like a kid waiting for Santa Claus - a little jittery, a little impatiently,...

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