Figuring out how to find your ideal customer and then taking the time to get to know them are quite possibly the most important things you can do for your small business. Think about it. Your business exists for your customers. You open your doors every morning for...
the Blog
resources for brand identity
How to Give Feedback on Designs to Get the Brand You Want
You finally did it. You put aside all your fears, concerns, and general anxieties about outsourcing and you hired a brand designer to revamp your business identity. You filled out her brief, made it through the kick off call, and then happily sent her off to do her...
The 5 Essential Ingredients to Creating Your Irresistible Brand
I’m going to lay it all out for you right from the beginning. Whether you’re already operating a small business or are still in the process of starting one, you, my friend, can create an extraordinary, irresistible brand. People think irresistible branding is...
7 Tips for Building a Successful Homepage for Your Website
Question for you – is your website, and specifically your homepage, pulling its weight in your business? For solopreneurs and entrepreneurs, many of us are operating as a giant team of one. And that one person gets pulled in so many different directions during the...
How to Show Up For Your Audience During a Crisis
I don't know about you, but the past few weeks have left me questioning everything. Everything I know about myself, everything I know about my business, everything I know about the world in general. There are hours when I feel like I experience the entire spectrum...
Easy Ways to Spring Clean Your Marketing
Ahhh Spring. That glorious time of fresh flowers, fresh air, fresh starts. I'm not typically a Spring person (I'm more of a Summer and Fall kind of gal) but this year, I'm waiting for Spring like a kid waiting for Santa Claus - a little jittery, a little impatiently,...
