the assignment

Knead is for people who love good bread and know good bread.  People who delight in the smell of freshly baked brioche and are tempted by the flaky goodness of a perfect rough puff pastry.  Knead merges old world craft and tradition with a crisp and contemporary vibe.  And they needed a brand that could do the same. 

Our clean, minimalist logo derived its design from classic French sidewalks cafes, with a slight modern twist.

Deliverables included brand style guide.