If you’re like most small business owners, marketing your company can feel like a full-time job. There’s always something new to learn, and it can be tough to keep up with the latest trends.
Luckily, there are some simple hacks that can make marketing way easier. In this post, I’ll share seven of my favorite time-saving marketing tips for business owners that will help you really get the most out of your marketing efforts.
By implementing just a few of these hacks, you’ll be able to save tons of time, conserve more of your creative energy, and get way better results.
So if you’re ready to make marketing your business loads easier on yourself, read on!
Know what it is you’re working toward
The very first step in any marketing initiative that you undertake for your business is to identify what exactly it is that you’re working toward. What’s the end goal?
Taking the time to clarify your goals can save enormous amounts of energy, effort, and disappointment down the line. Map out where you want to go and clearly define what success looks like for you — that way, when it comes time to buckle down and hustle, every ounce of energy you invest will serve a larger purpose and direction.
When I’m building out my marketing plan for the quarter, I like to write down my long-term goals and then break them out into smaller monthly goals or checkpoints. The idea is that when you know what your ultimate destination is, it’s so much easier to make decisions that move you closer to it.
Having a clear vision of where you want to be and what milestones you need to reach along the way helps keep you focused and motivated.
Create a content calendar
If you’ve ever found yourself floundering around in the depths of Instagram, not knowing what day to post that killer blog, or struggling to show up consistently on any platform, then you need a content calendar, my friend!
A content calendar can help you keep track of what you’re posting and when, so your marketing is consistent and there’s never a missed opportunity. It can also save you huge amounts of time and energy, allowing you to focus on executing content more strategically so it helps (rather than hurts) your goals.
I usually try to map out my content a month to a few months in advance – everything from my blog posts and email campaigns to my social media content and promotions – which admittedly might sound like a lot of work. And it does take time.
But it is SO helpful to have a big-picture view of your content for the quarter. I always know exactly where I’m going and what needs to be done.
It ends up saving me massive amounts of time down the road because I never have to waste energy on coming up with a plan. All I have to do is execute the plan that’s already been set out for me.
Rather than feeling overwhelmed, view this as an opportunity to get organized. Your marketing will be a million times less stressful. It’s an effective way to plan ahead and ensure you stay focused and consistent in reaching your goals.
If you want an easy way to get started, check out our free planning workbook, The Profitable Content Planner for Busy Business Owners.
Invest in tools to help you automate and schedule in advance
As any smart business owner doubling as a CMO will tell you, automation not only saves time but also frees up energy and resources that can be channeled towards optimizing strategies and hitting goals.
Having organizational tools in place and scheduling tasks ahead of time helps you stay ahead of the (productive) game and prevents you from getting bogged down in small details.
Whether you need help creating content calendars, automating email sequences or scheduling reminders on social media – investing in high-quality tools will help your business run smoother and more efficiently.
Tools like Plann and Tailwind can help with your social media scheduling. Email service providers like MailerLite can help you set up email workflow automations that allow you to send out pre-written marketing emails automatically. And there are countless others – I’ve rounded up all of my favorites that I use daily in my business here.
The best part? You can ensure you’re showing up consistently for your audience without having to be “on” all the time.
Repurposing and recycling old content
Repurposing and recycling content is the ultimate content marketing tip for small business owners because it saves valuable time and energy, while still enabling you to show up and nurture your audience.
Instead of reinventing the wheel every time, you can take something you’ve already invested time in and either repurpose that content by using it to create something new or recycling that content by sharing it again on the same platform.
By taking something you’ve already created and reworking it into a new format such as an ebook, webinar or podcast, you can give it a fresh life. It’s also an effective way to reach a different audience who may prefer consuming content in another format than the one you used originally.
Here are some ways I put this into practice in my business:
- I pull copy for social media captions and email campaigns from blog posts, sales pages, lead magnets, and product pages.
- I turn powerful sentences or paragraphs from blog posts into static or carousel posts, or I’ll use them as my transcript for a direct to camera Reel.
- I recycle posts and Reels by adding them to my stories. Or I’ll work that same post, tweaked just a little bit, back into my content rotation a few months later.
Think outside the box when it comes to your content – look for ways to freshen up ideas and stretch them across multiple formats – and watch your audience grow with less work on your part!
Batch your content creation so you’re not always starting from scratch
Batching your content is one of the most effective marketing tips for business owners – or anyone really – that can boost your productivity and help you become more organized.
Batching means breaking down your content into similar tasks that can easily be done in one sitting — like creating graphics, building content outlines, scheduling posts, or writing headlines. The idea is that by focusing on one task and doing it for a batch of content pieces, you can improve your productivity and minimize distractions. Work smarter, not harder!
Here are some ways I do this just for my blog posts:
- I brainstorm topic ideas for several posts at once
- I create outlines for those posts at once
- I write the three posts
- I get all three posts added into WordPress as drafts
- I create Pinterest pins for all three posts in Canva
- I schedule all three posts to go live, one a month for the next three months
By taking the time to batch together all the things you need to create content, you’ll save yourself a lot of time and energy in the long run because you won’t have to start the process from scratch every single time.
Not only will this spare your brainpower and energy but it will also help ensure you have a consistent flow of quality content.
Lean into the knowledge of others
As business owners, it can be easy to get stuck in a loop of frustration and indecisiveness when you don’t know how to do something or the best way to move forward. But hear this – it isn’t necessary or even helpful to do it all alone!
The best way to unlock your full potential is by leveraging the collective genius of those around you who have the experience, knowledge, and connections that can help your unique situation.
Seeking out support, advice, and mentorship from those who have experienced what you’re going through is a game-changer. It reduces stress and overwhelm, helps you feel like you’re not alone, and can mean the difference between success and failure.
So don’t feel discouraged if you don’t know all the answers – taking the time to learn from those who do can be an extremely valuable asset that gets you on your way to crushing your goals and growing your business much, much faster.
Ultimately, being organized and consistent in your marketing can be a game-changer and success-maker for growing a business. And these marketing tips for business owners can help you do just that.
Did any of these tips help reframe how you’re going to approach your marketing? Let me know in the comments!