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ideal customer template

Free audience guide

Attract more of your perfect customers to your business 

Truth bomb. 💣 If you want a successful business you need customers!  And if you want customers, you first need to find those people who need what you have to offer and connect with them in a way that has them saying, “Yes, yes, give it to me, please!”

But sometimes that can be a particularly tough nut to crack, especially when it feels like your business hangs in the balance.

These are the *critical* questions you need to answer to discover the perfect audience for whatever it is you offer, learn what makes them tick, and turn them into raving fans who can’t wait to do business with you.

In this digital workbook you’ll find…

✨questions to help you nail your audience once & for all

No filler questions like “where do they live?” and “how many kids do they have?” Instead I get right to the heart of what you *actually* need to know to drive results in your business.

✨example responses to get your wheels turning

I get it – sometimes you just need to see how someone else answered the question to get your creative juices flowing.  So I include a completed example that you can reference!

✨Pro tips for putting this to work in your business

If you’re anything like me, you want to know why something is important and how it’s useful.  I give you the “why” and I raise you some easy tricks for implementing in your business.😉

morgan atlas and anchor

cue the virtual wave 👋

Hey there!  I’m Morgan Jungels.

Working mom, lover of sparkling rose and 80s music, marketing nerd.

As the founder of Atlas & Anchor and go-to online marketing expert, I’m here to help growth-focused creative entrepreneurs share their magic with the world and turn it into profitable, sustainable, “can’t-believe-I-ACTUALLY-get-to-do-this-for-a-living” businesses.

For almost a decade, I cut my marketing chops crafting award-winning strategies for Fortune 500 brands like John Deere, ESPN, and LEGO—to shamelessly name drop a few. But as much as I loved what I did, I fell in love with this crazy idea of starting my own business.

In February of 2020, I left the comfort of my corporate cubicle (LEGO collection in tow) to pursue my dream. Since then, I’ve made it my life’s work to empower other aspiring creators to pursue theirs.

Along the way, I’ve helped hundreds of entrepreneurs (like you!) untangle their marketing, explode their impact, and win over the hearts of their people—without sacrificing themselves or their sanity in the process.

And now? It’s your turn—starting with this Crack the Code On Your Ideal Audience guide.

The world needs that special something that only YOU can deliver, my friend! Let’s get out there and create some noise, turn some heads, and start racking up those receipts so you can do more of what you were made to do.