"I wrote my whole newsletter with ChatGPT on Thursday and then I just didn't send it." It’s something I heard recently from a client of mine, and it's some version of a message I've gotten a dozen times this year. The problem wasn’t that the copy was bad. It was...
Nobody wakes up in the morning and decides to torpedo their own business. And yet so many of us are slowly killing our own sales without ever once realizing we're doing it. Because here's the tricky part, friend. The things costing you money don't look like mistakes...
Here's a sentence I've read some version of roughly four hundred times. "Handcrafted in small batches with organic shea butter and cold-pressed rosehip oil." The ingredients might be different. The process might change. But so many small business owners have product...
Quick question, and be honest with yourself about the answer. When's the last time something you posted actually led people somewhere valuable? Not "double tap if this sounds familiar!" Not "tell me in the comments which one’s your favorite!" But actually led...
What if the reason your marketing isn't working has almost nothing to do with how hard you're trying? Because more often than not, it doesn't. You're just running a plan that was built for somebody else's business. It's a small distinction, and it changes everything....
If you asked me to sum up 2025 in one sentence, it would be this: marketing got louder, faster, and more tempting to overcomplicate, but the businesses that grew were the ones that stayed grounded. This year, I ran marketing inside my own business and alongside...
"Content creating feels like a full time job” – so says every overworked, overcommitted online business owner ever. You too? But if you want to get more eyeballs on your business and connect with your audience at scale, you and I both know the content conundrum is...
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