You finally did it. You put aside all your fears, concerns, and general anxieties about outsourcing and you hired a brand designer to revamp your business identity. You filled out her brief, made it through the kick off call, and then happily sent her off to do her...
the Blog
resources for Branding + Marketing
The Free & Easy Way to Make Any PDF Fillable
Online courses and free webinars seem to be the IT thing these days, especially if you’re a blogger, content creator, or social media savant. In order to create the ultimate, Insta-worthy course experience, we often spend a ton of time creating custom workbooks and...
Easy Ways to Make Your Blog Posts SEO-Friendly
[et_pb_text content_tablet="When I talk to clients about their biggest struggles and confusions in marketing their businesses, Search is a super common complaint. And I totally get it. Anytime the word “algorithm” gets thrown around, my palms start to sweat and I can...
The 5 Essential Ingredients to Creating Your Irresistible Brand
I’m going to lay it all out for you right from the beginning. Whether you’re already operating a small business or are still in the process of starting one, you, my friend, can create an extraordinary, irresistible brand. People think irresistible branding is...
7 Tips to Your Best Blog Post Titles That Get More Clicks
For any small business owner in the digital age, your blog is one of your best secret weapons for achieving the digital marketing trifecta – more leads, a bigger email list, and an engaged community of brand advocates. But your post is only as good as the title that...
The Down & Dirty Guide to Your New Logo (And All Its Variations)
You’ve finally done it. You’ve found yourself a good designer, introduced her (or him) to your business, and worked together to create a beautiful brand identity that you’re crazy proud of and can’t wait to show off. She’s just delivered your final files and you’re...
7 Tips for Building a Successful Homepage for Your Website
Question for you – is your website, and specifically your homepage, pulling its weight in your business? For solopreneurs and entrepreneurs, many of us are operating as a giant team of one. And that one person gets pulled in so many different directions during the...
The Best Tools For Leveling Up Your Social Media
There are two things I know for sure as a business owner. The first is there will never be enough hours in the day. The second is that no matter how much social media might grate on me sometimes, the fact remains that it’s a profitable place to be for small business...
The Key Components to Your Best Instagram Business Profile
Back in the good old days, I was an occasional Instagrammer. I posted once a month, if that. I’d snap a photo of my dog or my vacation or the killer oatmeal I had for breakfast and throw it up on Insta with a Nashville filter for all my friends to see. I didn’t really...
Easy Ways to Maximize Your Exposure and Get Seen on Instagram
If you’re just starting out in your business or if you’ve been around awhile and are looking to expand your reach in ways that won’t gobble up that modest ad budget you’ve allotted, Instagram can be a great place to be. The beauty of all social media platforms is that...
Keys to a Content Strategy That Amplifies Your Brand
Raise your hand if lately your content development has been more sporadic than strategic. Or if you constantly feel like you’re yelling into the deep, dark void that is the internet and hearing nothing but echoes in return. Or maybe you feel like you’re constantly on...
How to Write the Perfect About Me Page to Hook Your Audience
The other day I was chatting with a client and she was lamenting the fact that she was struggling with the content for her About Me page. Man, could I relate. I rewrote my About Me page at least ten times, and am in the process of rewriting it again. After my...
Purchase Funnel: What It Is and How It Can Revolutionize Your Marketing
When I say the word 'funnel' what's the first thing that comes to your mind? For me, it's the little toy funnel that we used to take with us to the beach when we were kids. You'd pour sand into the top and watch it come streaming out the bottom (right onto my beach...
7 Ways to Cross-Promote Your Content and Save Yourself Hours
Guys, I'm going to drop two big truths on you this Friday morning. Truth #1 - Time is your most precious commodity. It's the one thing in this world you can't make more of. You can make more money, you can come up with more ideas, eventually you will have more toilet...
Easy Ways to Spring Clean Your Marketing
Ahhh Spring. That glorious time of fresh flowers, fresh air, fresh starts. I'm not typically a Spring person (I'm more of a Summer and Fall kind of gal) but this year, I'm waiting for Spring like a kid waiting for Santa Claus - a little jittery, a little impatiently,...
5 Marketing Lessons Learned Working for Big Brands That Can Transform Your Small Business
Before I embarked on this glorious journey we all know as entrepreneurship, I worked at a big downtown Chicago agency Peggy Olsen-style, helping world-famous brands craft successful marketing strategies. My client roster spanned entertainment, CPG, healthcare, and...
