Nobody wakes up in the morning and decides to torpedo their own business. And yet so many of us are slowly killing our own sales without ever once realizing we're doing it. Because here's the tricky part, friend. The things costing you money don't look like mistakes...
Here's a sentence I've read some version of roughly four hundred times. "Handcrafted in small batches with organic shea butter and cold-pressed rosehip oil." The ingredients might be different. The process might change. But so many small business owners have product...
What if the reason your marketing isn't working has almost nothing to do with how hard you're trying? Because more often than not, it doesn't. You're just running a plan that was built for somebody else's business. It's a small distinction, and it changes everything....
Here's a thing I've watched happen more times than I can count. A business owner decides to finally get serious about their marketing. And within about a week, they've talked themselves into a five-platform content calendar, a brand-new email tool, a lead magnet, a...
Waiting around for growth to "just happen" is so 2025. 2026 you has got the growth in the bag with these powerful habits. 💪 I’m going to go out on a limb and guess that you’ve got big plans for 2026. Maybe this is the year you finally hit that revenue milestone or...
The business world is a competitive place, especially in the time of digital marketing. Throw a virtual stone in any direction and you're almost guaranteed of hitting another business that is similar to yours, right? Add to that the fact that we're all fighting for...
The end of 2021 is fast approaching (which seems absolutely crazy to us - like wasn't it just 4th of July?). Before you know it, you'll be standing in the first day of 2022, looking out at the new year with hope, motivation, maybe a little nostalgia, and probably (if...
Figuring out how to find your ideal customer and then taking the time to get to know them are quite possibly the most important things you can do for your small business. Think about it. Your business exists for your customers. You open your doors every morning for...
I’m going to lay it all out for you right from the beginning. Whether you’re already operating a small business or are still in the process of starting one, you, my friend, can create an extraordinary, irresistible brand. People think irresistible branding is...
Question for you – is your website, and specifically your homepage, pulling its weight in your business? For solopreneurs and entrepreneurs, many of us are operating as a giant team of one. And that one person gets pulled in so many different directions during the...
Raise your hand if lately your content development has been more sporadic than strategic. Or if you constantly feel like you’re yelling into the deep, dark void that is the internet and hearing nothing but echoes in return. Or maybe you feel like you’re constantly on...
The other day I was chatting with a client and she was lamenting the fact that she was struggling with the content for her About Me page. Man, could I relate. I rewrote my About Me page at least ten times, and am in the process of rewriting it again. After my...
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