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Brand Strategy
How To Position Your Brand And Beat the Competition

How To Position Your Brand And Beat the Competition

The business world is a competitive place, especially in the time of digital marketing. Throw a virtual stone in any direction and you're almost guaranteed of hitting another business that is similar to yours, right? Add to that the fact that we're all fighting for...

How to Find and Know YOUR Ideal Customer

How to Find and Know YOUR Ideal Customer

Figuring out how to find your ideal customer and then taking the time to get to know them are quite possibly the most important things you can do for your small business. Think about it.  Your business exists for your customers.  You open your doors every morning for...

The 5 Essential Ingredients to Creating Your Irresistible Brand

The 5 Essential Ingredients to Creating Your Irresistible Brand

I’m going to lay it all out for you right from the beginning.  Whether you’re already operating a small business or are still in the process of starting one, you, my friend, can create an extraordinary, irresistible brand. People think irresistible branding is...

7 Tips for Building a Successful Homepage for Your Website

7 Tips for Building a Successful Homepage for Your Website

Question for you – is your website, and specifically your homepage, pulling its weight in your business? For solopreneurs and entrepreneurs, many of us are operating as a giant team of one.  And that one person gets pulled in so many different directions during the...

Keys to a Content Strategy That Amplifies Your Brand

Keys to a Content Strategy That Amplifies Your Brand

Raise your hand if lately your content development has been more sporadic than strategic. Or if you constantly feel like you’re yelling into the deep, dark void that is the internet and hearing nothing but echoes in return. Or maybe you feel like you’re constantly on...

How to Write the Perfect About Me Page to Hook Your Audience

How to Write the Perfect About Me Page to Hook Your Audience

The other day I was chatting with a client and she was lamenting the fact that she was struggling with the content for her About Me page. Man, could I relate. I rewrote my About Me page at least ten times, and am in the process of rewriting it again. After my...

Easy Ways to Spring Clean Your Marketing

Easy Ways to Spring Clean Your Marketing

Ahhh Spring.  That glorious time of fresh flowers, fresh air, fresh starts. I'm not typically a Spring person (I'm more of a Summer and Fall kind of gal) but this year, I'm waiting for Spring like a kid waiting for Santa Claus - a little jittery, a little impatiently,...

easy tips for better, simpler marketing

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